Business Tips: How to Scale a Small Media Company | Meeting With Dose of Society

Business Tips: How to Scale a Small Media Company | Meeting With Dose of Society

Awesome Tip: How to Scale a Small Media Company | Meeting With Dose of Society



I know that there are a handful of you that are probably also trying to run media accounts or create brands in a similar way to Dose of Society, so I think that the bit on running your brand as a service-based business and then making it an advertising-based business afterwards would be very interesting and beneficial. In the same way that I created VaynerMedia (a service-based business) and then bought PureWow (an advertising-based business) afterwards. Watch what I do, not what I say 😉

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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

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23 Replies to “Business Tips: How to Scale a Small Media Company | Meeting With Dose of Society”

  1. What does he mean by service-based business vs advertising based business? I have gone back to hearing him repeatedly but I don't understand what he means by it. Anyone help? Thanks!

  2. Ask the people on the street, BUT NOT SUPPOSED SOCIAL MEDIA INFLUENCERS. The latter will shut you down so quickly, after an initial surge, you'll be wondering what on earth happened — and rightly so to being shut down; not to your wondering why.

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